• Sierra Dodge: Coming to Southern California in 2012

    Sierra Dodge: Coming to Southern California in 2012

    Sierra is bringing the Dodge brand to the Los Angeles and Inland Empire areas of Southern California.

    Our new Dodge Dealership will be serving the Los Angeles and Inland Empire areas, Sierra Dodge, will be opening sometime in 2012.

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  • More of the 2013 Dodge Dart Revealed

    More of the 2013 Dodge Dart Revealed

    Groundbreaking Compact Car.
    The Ultimate Blend.

    Dodge redefines performance in the compact car segment with an all-new, state-of-the-art four-door sedan delivering class-leading aerodynamics. The all-new 2013 Dodge Dart is a thoroughly modern vehicle that's fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment.

    Alfa Romeo DNA

    The all-new Dodge Dart blends ...

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  • 2013 Dodge Dart Interior Details

    2013 Dodge Dart Interior Details

    PRECISION CRAFTSMANSHIP.

    The all-new Dart is built with a modern blend of precision craftsmanship, state-of-the-art technology, exciting bursts of color and hand-sculpted shapes typically found in more expensive vehicle segments. Dart is loaded with cool amenities, unexpected delights, and surprises of color throughout. Packaged in the footprint of a compact car, the 2013 Dodge Dart features the interior spaciousness ...

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Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

Lathrop Hoffman "We are here to make you happy"

Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

“We are in this business for the long haul, so we must treat our customers with the respect and dignity they deserve or we could not continue to grow.”

 

The Sierra Mission

  • At Sierra, we see each customer and every one of us as members of one family.
  • We are dedicated to a tradition of courtesy, honesty, and continuous improvement in our work.
  • We take great pride in ourselves, our community and the delivery of value to our customers.

Mr. Hoffman has been in the automobile business for over 50 years. His tradition for integrity and fairness to his customers is well known. He has served on many dealer councils , chambers of commerce, non-profit boards and many other Southern California community committees.

His passion for fairness is well distributed throughout the Sierra Family of Dealerships by his own family. His eldest son Peter is the President of the auto group and he continues his father’s tradition of integrity and honesty in his leadership of the entire Sierra Auto group, as well as the Acura and operations headquartered in Alhambra that serves the greater Los Angeles area. Daughter Mary Fahey, is the Business Manager of the group’s corporate headquarters, Sierra Pursuits, Inc. and daughter Elizabeth works in the main dealership office. All of the Hoffman family works together to continue the tradition and commitment to total customer satisfaction.

Home

At Sierra Dodge, we will be offering new 2012 and used Dodge vehicles for the Los Angeles and Inland Empire areas. Our Sierra Dodge sales staff will help you find that new or used Dodge truck or SUV you’ve been searching for in this part of the Southern California area.

For years, our financial staff at our other Sierra dealerships have offered expert advice for those seeking a new car loan or lease. Our auto services don’t stop there. Sierra dodge customers will be able to come in and take advantage of our knowledgeable Dodge car, truck and SUV service & auto repair technicians, along with a fully-stocked inventory of Dodge accessories & parts.

Coming soon, we can’t wait to see you!